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Welcome to Madcap PR

You’re probably a little crazy if you’re launching a business or trying to make it on your own as a solopreneur, but the fact of the matter is: your ability to be unreasonable is also your greatest...

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5 Tips for Leveraging Press to Get More Press

Photo via Creative Commons, (c) FontShop here After you’ve completed your happy dance and called your mom to tell her you were in your newspaper/TV/trade publication/radio station, the real work...

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3 strategies to bootstrap your PR today

You are in love…with your product, your company, your personal brand–what have you–and now you want to take it to the next level. The challenge? You’re strapped for time and money. Story of our lives,...

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